NEW Bryan K. Orme Getting Started with Conjoint Analysis (4th Edition) Book
Product details
| Management number | 37099195 | Release Date | 2026/01/11 | List Price | $24.00 | Model Number | 37099195 | ||
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NEW Bryan K. Orme Getting Started with Conjoint Analysis (4th Edition) Book
Sealed
Features & details
Discrete Choice Modeling
Market Research
Conjoint Analysis
Product information
Publisher Research Publishers LLC
Publication date January 1, 2020
Language English
ISBN-10 1601471157
ISBN-13 978-1601471154
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions and behavior
| Category | Books > Reference Books > Textbooks |
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| Size | N/A |
| Brand | None |
| Condition | New |
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