Management Decision-Making, Big Data and Analytics

This textbook explores data analytics from a managerial and organizational perspective, combining theory with practical application and featuring case studies, examples, and a 'critical incidents feature. It is suitable for management students studying business analytics and decision-making at undergraduate, postgraduate, and MBA levels.

Format: Paperback / softback
Length: 336 pages
Publication date: 26 October 2020
Publisher: SAGE Publications Ltd

This captivating new textbook delves into the realm of data analytics, offering a comprehensive and insightful examination from a managerial and organizational standpoint. By exploring how data analytics can empower managers to make more informed and effective decisions, the book provides a valuable resource for students of business and management.

The book seamlessly blends theory with practical application, featuring engaging case studies, real-world examples, and a 'critical incidents' feature that brings these topics to life and makes them relevant to students. The chapters cover cutting-edge topics such as big data, analytics, managing emerging technologies, and navigating the ethical, security, privacy, and legal implications of data-driven decision-making.

In addition to the textbook, an Instructors Manual, comprehensive PowerPoint slides, and access to journal articles are provided to support educators in teaching these important topics. Whether you are a management student pursuing business analytics and decision-making at undergraduate, postgraduate, or MBA levels, this book offers valuable insights and practical tools to enhance your understanding and skills in this field.

Weight: 590g
Dimension: 171 x 241 x 22 (mm)
ISBN-13: 9781526492005